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Daniel Sonesson

Hi, I'm Daniel Sonesson, I am a Senior strategy consultant and business development professional with extensive experience from digital-, business- and employer brand strategy. Check my blog at: www.sonesson.biz


About me: -------------------- To any team I join, I bring passion, energy, vision, result orientation, great experience from business development, business intelligence, research, leadership and strategy. I enjoy challenges and excel in innovative organizations with skilled colleagues and an ambitious business plan. I have 10+ years from strategy and business development with Internet, employer branding and recruitment. My experience: ---------------------- I have worked with both digital and offline communications my entire career. I started out as a web developer and project coordinator at Mind, later I joined Ogilvy in London to work as project manager with the Ford sponsorship campaign of Champion's League. From this time I gained a deep interest for branding, communications and digital business processes and business models. When I joined up with Universum group I came specialized in employer branding. I was responsible for the largest attraction index in the world, measuring employer brand performance and consulted top global employers of their recruitment, attraction and retention strategies. Later I came business advisor for small and medium sized enterprises as a strategist and researcher only to focus more on digital strategies as I built my own web startup within the online recruitment industry and later joining hi-tech firm Cybercom as a senior digital strategist and manager of the practice area "Business Growth" - increasing our clients revenue with top digital solutions. Specialties: ----------------------------- Strategic Business Development Brand-, Business- and Digital Strategy Employer brand strategy, research and communications. Employer value proposition (EVP). Global Roll-Out Strategy Business Intelligence Product launch strategy Venture Capital Conceptual Development

Daniel Sonesson's Background

Daniel Sonesson's Experience

Business Development Manager at Cybercom

June 2012 - Present | Stockholm, Sweden

Cybercom is a leading insight, strategy and operations consultancy within top quality digital solutions, specializing upon mobile strategy, digital strategy, telecom management, connected devices & communication integration, intranet and internet services and security. Still acting as digital strategy consultant, I have been given additional responsibility to further aid Cybercom dominate the market of digital solutions. concepts and strategies. As a Business Development Manager, I am responsible for developing the corporate offerings of Cybercom, measuring, realizing and packaging our competencies in such a way it is attractive, competitive and in line with market demand. My responsibility also extends to test our offerings, lead the domain: Business Growth and aid Cybercom become even better at delivering top solutions for the right clients.

Digital Strategy Consultant at Cybercom

June 2012 - Present | Stockholm, Sweden

Cybercom is a leading insight, strategy and operations consultancy within top quality digital solutions, specializing upon mobile strategy, digital strategy, telecom management, connected devices & communication integration, intranet and internet services and security. Acting as a Digital Strategy Consultant I am mainly responsible for measuring and analyzing business and industry digital income potential, developing winning, differentiating and competitive concepts and digital strategies to win new market share, clients and a industry competitive edge. Also responsible for managing the operations and implementation of concepts, design, UX to build prototypes, platforms, sites, social media services and other client winning channels. My work is to make the digital strategy run parallell with the communications plan and the business plan - measuring and following up results, to become a long term strategic partner of our clients.

Founder at Jobla

January 2011 - December 2012

Jobla is a web-startup who differentiates talents and employers through a unique algorithm, enabling the organizational culture and value proposition to find their ideal match. Through Joblas excellent match algorithm, employers are able to communicate with their ambassadors sharing their beliefs. In December 2011 Jobla launched Jobbkultur.se in Sweden. Above 400 employers' organizational culture and employer value proposition have been mapped through Jobla's unique comparative analysis-method in only four months according to the employees themselves. This grants Jobla a powerful engine for doing employer specific benhmarks on talent's cultural preferences.

Founder at Jobla

January 2011 - December 2012

Jobla is a web-startup who differentiates talents and employers through a unique algorithm, enabling the organizational culture and value proposition to find their ideal match. Through Joblas excellent match algorithm, employers are able to communicate with their ambassadors sharing their beliefs. In December 2011 Jobla launched Jobbkultur.se in Sweden. Above 400 employers' organizational culture and employer value proposition have been mapped through Jobla's unique comparative analysis-method in only four months according to the employees themselves. This grants Jobla a powerful engine for doing employer specific benhmarks on talent's cultural preferences.

Partner, Co-Founder & Brand Consultant at Goodwicket

July 2009 - 2012

Goodwicket is a strategic brand consultancy. As a co-founder and partner, I work with Danish and Swedish clients on developing strong brands and effective communication. Goodwicket's services are divided into four separate, but interlinked steps; Insight, Strategy, Activation and Tracking. The ideas and beliefs are developed out of years of hands-on working experience in marketing, brand development and communications and from working with over 100 clients in Europe and internationally, in various constellations. The group holds 12 years of experience in employer branding, in addition to another 12 years of joint experience in branding, marketing and management consulting.

Partner, Co-Founder & Brand Consultant at Goodwicket

July 2009 - 2012

Goodwicket is a strategic brand consultancy. As a co-founder and partner, I work with Danish and Swedish clients on developing strong brands and effective communication. Goodwicket's services are divided into four separate, but interlinked steps; Insight, Strategy, Activation and Tracking. The ideas and beliefs are developed out of years of hands-on working experience in marketing, brand development and communications and from working with over 100 clients in Europe and internationally, in various constellations. The group holds 12 years of experience in employer branding, in addition to another 12 years of joint experience in branding, marketing and management consulting.

Business Development- & Project Manager at Connect

April 2009 - June 2010

Connect help small- and medium sized enterprises grow through advice, consulting and business coaching. Connect focuses upon business strategy & management, business planning, KPI-analysis, communication planning and investment & funding management. As Project Manager I was responsible for providing more than 100 growth companies with feasibility studies, business plan & pitch feedback and analysis, KPI-analysis and business- & communications strategy. My mission was to provide CEO's with the knowledge, the network and the plan & communication needed to attract funding, partners, employees and business. I also had a special business development responsibility internally being responsible for developing new business opportunities and products to the Connect portfolio as well as attracting new partners.

Business Development- & Project Manager at Connect

April 2009 - June 2010

Connect help small- and medium sized enterprises grow through advice, consulting and business coaching. Connect focuses upon business strategy & management, business planning, KPI-analysis, communication planning and investment & funding management. As Project Manager I was responsible for providing more than 100 growth companies with feasibility studies, business plan & pitch feedback and analysis, KPI-analysis and business- & communications strategy. My mission was to provide CEO's with the knowledge, the network and the plan & communication needed to attract funding, partners, employees and business. I also had a special business development responsibility internally being responsible for developing new business opportunities and products to the Connect portfolio as well as attracting new partners.

Senior Employer Branding Specialist & Project Manager at Universum Communications

June 2005 - April 2009

Universum is the global leader in employer brand research, communications and consulting. Short summary of my Universum experience: 1. Sales and delivery to Key Accounts in Sweden, the Nordic and globally including top clients such as Renault, Volvo, Vattenfall and many more. 2. Competitor analysis, Industry analysis, Company specific analysis, trend research and benchmarks. 3. Communications- & branding strategy advice & implementation. 4. Lecturer of Employer brand strategy and planning. 5. Planning and executing attraction & retention strategies. 6. Initiating, planning, leading and delivering brand projects. 7. Employer brand consultant; analysis, strategy- & communications planning, producer of Employer Value Propositions (EVP's) and delivery to client. 8. Handling analysis and delivery to top clients such as Volvo, IKEA and Vattenfall. 9. Project Manager for Foretagsbarometern and Karriarbarometern for four years. (The largest attraction indexes towards student- and young professional attraction) 10. Business development of Universum's print media-, research- and media portfolio, product launch strategy and execution - on par with client needs and demands. 11. Special online portfolio responsibility; business development & product strategy. 12. Full results- and budget responsibility.

Senior Employer Branding Specialist & Project Manager at Universum Communications

June 2005 - April 2009

Universum is the global leader in employer brand research, communications and consulting. Short summary of my Universum experience: 1. Sales and delivery to Key Accounts in Sweden, the Nordic and globally including top clients such as Renault, Volvo, Vattenfall and many more. 2. Competitor analysis, Industry analysis, Company specific analysis, trend research and benchmarks. 3. Communications- & branding strategy advice & implementation. 4. Lecturer of Employer brand strategy and planning. 5. Planning and executing attraction & retention strategies. 6. Initiating, planning, leading and delivering brand projects. 7. Employer brand consultant; analysis, strategy- & communications planning, producer of Employer Value Propositions (EVP's) and delivery to client. 8. Handling analysis and delivery to top clients such as Volvo, IKEA and Vattenfall. 9. Project Manager for Foretagsbarometern and Karriarbarometern for four years. (The largest attraction indexes towards student- and young professional attraction) 10. Business development of Universum's print media-, research- and media portfolio, product launch strategy and execution - on par with client needs and demands. 11. Special online portfolio responsibility; business development & product strategy. 12. Full results- and budget responsibility.

Project Manager at Venture Cup

April 2003 - February 2004

Through strategic guidance and educations in business development, Venture Cup inspires entrepreneurs to bring success into their ideas. Venture Cup's mission is to prepare innovators and entrepreneurs for reality. For more information, please visit: http://www.venturecup.org/vast I was responsible for media communication & strategy and all other marketing activities focusing on the annual business plan competition. My work consisted of planning and executing events, managing the Venture Cup network and consulting innovators in how to make their business plan. I was also a member of the board.

Project Manager at Venture Cup

April 2003 - February 2004

Through strategic guidance and educations in business development, Venture Cup inspires entrepreneurs to bring success into their ideas. Venture Cup's mission is to prepare innovators and entrepreneurs for reality. For more information, please visit: http://www.venturecup.org/vast I was responsible for media communication & strategy and all other marketing activities focusing on the annual business plan competition. My work consisted of planning and executing events, managing the Venture Cup network and consulting innovators in how to make their business plan. I was also a member of the board.

Project Coordinator at Ogilvy & Mather

January 2001 - December 2001

Ogilvy is one of the largest marketing communications networks in the world and service more Fortune Global 500 companies in five or more countries than any other agency. For more information, please visit: http://www.ogilvy.com/ Ford was to become the main sponsor of the Champion's League and needed to find a thorough profile suiting a football consumer and their present client base. We provided Ford with an analysis and a campaign, including produced material needed in order to attract both groups.

Project Coordinator at Ogilvy & Mather

January 2001 - December 2001

Ogilvy is one of the largest marketing communications networks in the world and service more Fortune Global 500 companies in five or more countries than any other agency. For more information, please visit: http://www.ogilvy.com/ Ford was to become the main sponsor of the Champion's League and needed to find a thorough profile suiting a football consumer and their present client base. We provided Ford with an analysis and a campaign, including produced material needed in order to attract both groups.

IT-developer / Project coordinator at Mind

May 1999 - August 1999

I was part of a team developing Wideyes, a would-be competitor to Jobline.se. My work consisted of conceptual planning and implementation, HTML-, Javascript-, and ASP - web programming.

IT-developer / Project coordinator at Mind

May 1999 - August 1999

I was part of a team developing Wideyes, a would-be competitor to Jobline.se. My work consisted of conceptual planning and implementation, HTML-, Javascript-, and ASP - web programming.

Business Development Manager at Cybercom

January 2013

Cybercom is a leading insight, strategy and operations consultancy within top quality digital solutions, specializing upon mobile strategy, digital strategy, telecom management, connected devices & communication integration, intranet and internet services and security. Still acting as digital strategy consultant, I have been given additional responsibility to further aid Cybercom dominate the market of digital solutions. concepts and strategies. As a Business Development Manager, I am responsible for developing the corporate offerings of Cybercom, measuring, realizing and packaging our competencies in such a way it is attractive, competitive and in line with market demand. My responsibility also extends to test our offerings, lead the domain: Business Growth and aid Cybercom become even better at delivering top solutions for the right clients.

Digital Strategy Consultant at Cybercom

August 2012

Cybercom is a leading insight, strategy and operations consultancy within top quality digital solutions, specializing upon mobile strategy, digital strategy, telecom management, connected devices & communication integration, intranet and internet services and security. Acting as a Digital Strategy Consultant I am mainly responsible for measuring and analyzing business and industry digital income potential, developing winning, differentiating and competitive concepts and digital strategies to win new market share, clients and a industry competitive edge. Also responsible for managing the operations and implementation of concepts, design, UX to build prototypes, platforms, sites, social media services and other client winning channels. My work is to make the digital strategy run parallell with the communications plan and the business plan - measuring and following up results, to become a long term strategic partner of our clients.

Daniel Sonesson's Education

Gothenburg school of economics

2004 – 2005

Master Science Degree

Concentration: International marketing management


Gothenburg school of economics

2004 – 2005

Master Science Degree


Gothenburg school of economics

2002 – 2003

Master Science Degree

Concentration: Entrepreneurship & Business Development


Gothenburg school of economics

2002 – 2003

Master Science Degree

Concentration: Entrepreneurship & Business Development


University of Lincoln

1999 – 2002

BA Hons

Concentration: European Strategic Marketing


University of Lincoln

1999 – 2002

BA Hons

Concentration: European Strategic Marketing


Swedish IT

1998 – 1999

IT-Consultancy

Concentration: Programming, Web-programming, Internet Project Management


Swedish IT

1998 – 1999

IT-Consultancy

Concentration: Programming, Web-programming, Internet Project Management


Daniel Sonesson's Interests & Activities

Employer branding, Recruitment, Online recruitment, Talent management, Venture Capital, Business strategy, Digital Strategy, Marketing strategy

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